This adventure begins in Yogya in 2001 when a Belgian man, 35 years of age, arrives in Indonesia without a plan in mind. Disappointed by the lack of quality chocolate in the shops of the world's 3rd largest producer of cocoa, the Belgian decides to take matters into his own hands and endeavors to make some specialties of his low-land country using limited resources.

The first chocolate truffles to be given to his Indonesian friends caused their eyes to light up with pleasure. You have to make more they said! So off he went on his old pink vespa which he had transformed into a vending stall. Every Sunday morning he sold them at the Gajah Mada University market and outside the Kota Baru church. More for pleasure and for discovering the reactions of people rather than for making money, these interesting moments shaped the man's career and made him the first chocolatier of Yogyakarta.

To turn the dream into reality, he still needed to combine his good energy with adequate capital. The first initiative to create a store was not a great success and the project was soon abandoned. But it was a step towards the creation of the company Anugerah Mulia in 2005. This small, dynamic team of chocolate lovers created their first products under the name of Cacaomania; boxes of pralines targeted at young adults. The name was finally abandoned because it was too general - we needed a product that would fill a niche in the market before tackling a larger project.